TED Talks Video – Funny take on our “mobile universe”

Renny Gleeson on antisocial phone tricks

Losing context on your phone.

Renny Gleeson says we are creating the technology that is going to create the new shared experience which is going to create the new world… order.

In this short TED talk humorist, PR guy and advertising guru Renny Gleeson attempts to explain our shared compulsion to share. Or to indulge redundantly?

And how all of our extraneous BS is actually reducing human interaction.

He has some funny moments caught on his… what else? Phone.

Telling, revealing and pretty darn funny.

Renny Gleeson helps navigate brands through fresh concepts, such as viral marketing and social media, to find the pulse of the modern consumer.

Why you should listen to him:

Renny Gleeson began his career as a game developer, but quickly moved to advertising at Saatchi & Saatchi‘s digital arm. From there, he crossed over to dEliA*s before he was recruited by the NBA, where he led their marketing team and created online platforms for their major sponsors.

Currently, Renny is the Global Digital Strategies Director for Wieden+Kennedy, a cutting-edge advertising agency handling clients such as Nike, Nokia and Target. He also writes a blog,ouroboros, on new media. Many brands remain cautious about their online presence in the face of alien ad space, but as Renny says, “If you don’t play, you’re out of the game.”